TikTok for SMEs and Startups: Don’t Make Ads. Make TikToks

You’d be hard-pressed to find someone who hasn’t heard of TikTok today, but let’s go back to a time before the videosharing app had taken over the internet. It’s 2016, TikTok has just been released to the public and two years later, it has become the most downloaded app in the US. Fast-forward an additional 2 years in the midst of a pandemic, and TikTok is now the most downloaded app in the world!

Today, TikTok is the 7th most used social platform worldwide with offices in Los Angeles, New York, London, Paris, Berlin, Singapore, Jakarta, Seoul, Tokyo, and of course, Dubai.

The UAE has been a prominent player in the global technology sector since big tech companies first put down roots there in the early 2000s. Dubai has recently