Erika is Co-Founder and Chief Content Officer at Lucidity Insights. Having  spent 15 years advising Fortune 500 companies  and multinational conglomerates  from around the world on how to grow businesses in emerging markets, Erika found that data and knowledge underpinned and empowered strategic decision-making. The creation of Lucidity Insights was inspired by the idea that strategic C-suite level data and insights could empower startups and Venture Capitalists in the MENAPT region, elevating the entire regional entrepreneurial ecosystem. 

Data is not just for the Chief Executive, or the data analyst after-all. Democratizing access to quality data across the tech ecosystem will elevate every startup and every investors’ decision-making, and thus, benefit the economy, overall.

Erika has worked with data to develop comprehensive business success stories and strategies for her entire professional career. She is a thought leader in growth strategies in fast-moving emerging markets, with a focus on Middle Eastern and Asian Markets. She is an expert on the startup ecosystems in the Middle East, and a thought leader on entrepreneurship, disruptive technologies and sustainability. She has worked with both government and corporates clients, across over 30 different industry verticals and in over 40 countries. She is best described as a data-curious strategic thinker and advisor, who also happens to be an  enthusiastic storyteller and writer.

Erika graduated from Stanford’s Graduate School of Business with an Executive MBA (MSx), and also holds degrees from McGill University (B.Sc Neuroscience) and the University of Cambridge (Sustainability in Business). She speaks English and Japanese, is conversational in French, and speaks survival Arabic. In her spare time, she is an avid globe trotter, having travelled to over 70 countries, and counts scuba-diving, free-diving and yoga among her favourite activities. She is a self-described wellness-junkie and adventure enthusiast. She is also a dog mum.

Co-Founder & Chief Content Officer

Erika Masako Welch

Dubai’s Green Future: Powered by Renewable Energy

Articles

United Arab Emirates

Dubai to Pioneer Net Zero Strategies by 2050

Dubai's Renewable Energy Ambitions: Pioneering Net Zero Strategies by 2050

Sustainability & ClimateTech

Dubai's Sustainability and Innovation Centre for Green Progress

Dubai's Sustainability and Innovation Centre: A Global Hub for Green Progress

Dubai: A Sustainable Economic Powerhouse

Dubai's Roadmap to Achieving Net Zero While Doubling Its Economy

Renewables and a Greener Future for UAE

UAE's Vision for Renewables and a Greener Future

Must Know 10 Renewables Graphs in 2024

10 Graphs You Need to Know About Renewables in 2024

Global Great Energy Transition (21st Century)

The Great Energy Transition of the 21st Century

Dubai’s Path to Net Zero by 2050 is Well on its Way

New Report Shows Dubai’s Commitment to a Net Zero Carbon Future by 2050 is Well on its Way

We are a team of passionate Researchers, Data Junkies, and Story-Tellers that believe there is not enough quality business insights and compelling data analysis available in the marketplace, told in the formats users want. We want to give an insider's look into the industries, businesses and economies that are changing the world today, so our users can become inspired, empowered and equipped to run their businesses as best they can.

Lucidity Insights Research Team

Infobytes

The 52 Year Evolution of Global Energy Mix

The 52 Year Evolution of Our Global Energy Mix

Cost of Electricity Generation by Source

Cost of Electricity Generation by Different Sources

Dubai Clean Energy Strategy 2050

World Hub: Dubai Clean Energy Strategy 2050

India

Electricity from Clean & Renewable Energy Sources (2022)

Electricity Generation From Clean & Renewable Energy Sources (TWh) in 2022

Global

CO2 Emissions by Energy Source

CO2 Emissions by Different Energy Sources

Global Primary Energy Consumption by Source

Global Primary Energy Consumption by Different Sources (1800-2022)

Special Reports

Dubai Green Future: Powered by Renewable Energy 2024 Report

Top Blockchain Innovations in 2024 | Lucidity Insights

Special Report: Innovations in Blockchain

Crypto, Blockchain & Web3

Saudi Arabia

To Your Doorstep: The Future of Food Delivery in Saudi Arabia

The Future of Food Delivery in Saudi Arabia

FoodTech

Egypt

Special Report: Investing in Egypt’s Startup Ecosystem in 2024

Investing in Egypt’s Startup Ecosystem

Entrepreneurship

Special Report "The Business of Impact Investing in 2023"

The Business of Impact Investing in 2023

Special Report: "Exploring MENA Healthtech Business"

The Business of Healthtech in MENA

HealthTech

Special Report: "Sustainable International Trade for a Resilient Future"

Sustainable International Trade for a Resilient Future

Special Report: The State of the Electric Vehicle Revolution 2023

The State of the Electric Vehicle Revolution 2023

Mobility

Special Report: Foodtech in MENA, How Innovation is Transforming the Culinary Landscape

The Growing Business of Foodtech

Special Report: "Opportunities in Web3"

Opportunities in Web3

Dubai's Venture Capital Ecosystem | Special Report

Dubai's Venture Capital Ecosystem

The Future of Fintech in Africa

Fintech

Diriyah and Saudi's the Giga Projects | Special Report

Diriyah and the Giga Projects: Defining the New Saudi Arabia

Tourism

The Evolution of the KSA Startup Ecosystem: A Deep Dive into Growth and Innovation (2010-2022)

The Evolution of Saudi Arabia Startup Ecosystem 2010-2022

Dubai's Digital Economy and Startup Ecosystem | Special Report

Dubai’s Digital Economy and Its Expanding Startup Ecosystem

MENA's M&A Landscape 2017-2022: A Comprehensive Review

The Middle East & North Africa’s M&A Landscape 2017-2022

Sustainable Innovations and Startups in the MENA Region

Innovations In International Trade

Economies

Inside Egypt Startup Ecosystem | Special Report

Egypt's Burgeoning Start-Up Ecosystem

Dubai’s Digital Economy Capital Roadmap | Special Report

Dubai’s Roadmap to Becoming the Digital Economy Capital of the World

Discover Dubai&#39;s visionary journey towards sustainability in our report, &quot;Dubai&#39;s Green Future: Powered By Renewable Energy.&quot; This comprehensive analysis details how Dubai is pioneering renewable energy solutions to achieve 100% clean energy by 2050.

Dive into Dubai&rsquo;s Net Zero Carbon Emissions Strategy 2050, a roadmap for complete reliance on renewable energy sources. Understand the transformative impact of the Mohammed bin Rashid Al Maktoum Solar Park, the world&rsquo;s largest single-site solar project.

Explore innovative projects like the Hatta Hydroelectric Power Plant and the Waste-to-Energy initiative, which set new standards for renewable energy and waste management. Learn how the Green Mobility Strategy expands electric vehicle infrastructure to promote sustainable transportation.

Gain insights into DEWA&#39;s cutting-edge technologies, including the Space-D program utilizing nano-technologies and IoT to enhance utilities operations. Discover the role of startups and new technologies, such as Yellow Door Energy, in driving the transition to clean energy.

Whether you&#39;re an investor, policymaker, or sustainability enthusiast,&nbsp; this report offers a compelling look at the initiatives propelling Dubai towards a sustainable and prosperous future. Dive into this report to understand how Dubai is transforming its energy landscape and setting a global example in sustainability.

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Dubai’s Green Future: Powered by Renewable Energy

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