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This special Startup Spotlights episode was filmed live at Expand North Star (ENS) 2025, the world’s largest startup and investor event (October 2025).
In this conversation, Dani El-Zein, Founder & CEO of Supy, breaks down how he scaled one of the region’s fastest-growing restaurant-tech platforms — from raising early capital to winning enterprise clients and evolving the product through multiple funding rounds. Together with our host and Chief Content Officer of Lucidity Insights, Erika Welch, they dived into what VCs really look for, the KPIs founders should obsess over, and why customer retention is the most important metric in SaaS and foodtech. Dani also shared his well-earned lessons in what to do, and - perhaps more importantly - what not to do, when fundraising and deploying capital to scale quickly.
Dani also shares how Supy is integrating AI to automate procurement and transform restaurant operations, what his talent strategy looks like during rapid growth, and how his role as CEO has evolved as the company scales globally.
A concise, insight-packed episode for anyone building in SaaS, AI, foodtech, or the future of restaurant operations.
Dani El-Zein’s Linkedin
Supy Startup profile
In this Series
In this Series
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