Yield Guild Games Expands Into Web3 Game Publishing With Launch of Its First “Casual Degen” Title, LOL Land

Gabby Dizon, YGG Co-Founder

With the launch of its first title, LOL Land, Yield Guild Games (YGG) has announced YGG Play, a new game publishing unit dedicated to lighthearted, addictive games that embrace the chaos and culture of crypto degeneracy. With YGG Play, YGG aims to define a new genre in gaming: Casual Degen. The debut game — a browser-based casual board game featuring members of the Pudgy Penguins community as playable characters — surpassed 116,000 pre-registrations prior to its exclusive launch on Abstract Chain. By playing, collecting points, and unlocking NFTs in LOL Land, players have the chance to win part of a prize pool funded on 1 May, valued at USD $10 million in YGG token rewards.

“Over the past four years, we’ve seen and played hundreds of games, and YGG has invested in many of them. Through that experience, we’ve come to know what’s fun, what works and what doesn’t, and that’s led us to develop some very strong opinions on how to best serve the crypto market,” said Gabby Dizon, co-founder of YGG. “YGG Play, which is specifically targeting the Casual Degen market, is our expression of all that we’ve learned over the years, starting with our first game, LOL Land.”

LOL Land features four thematic boards, each with a unique mechanic: YGG City, Beach Day, Carnival, and Ice World Wonderland — the latter being home to the Pudgy Penguins IP, where players can choose to playable characters based on notable members from Pudgy’s community, including Aaron Teng, Rusk0f, KP, Burnasso, and Orange. Gabby Dizon is also a playable game character, and other themes are under development, including Pirate Cove and Parkside Story.

The Abstract Chain, the exclusive platform for LOL Land, was created by Igloo Inc., the parent company of Pudgy Penguins. Its consumer-first approach makes it easier for players to get into Web3 games by using chain abstraction and integrating friendlier onboarding mechanisms such as social logins and passkeys. The platform has already succeeded with several launches, including Myriad, Roach Racing Club, and Gacha. The launch also coincides with the YGG token being available on Abstract.

“LOL Land is a game built by degens for degens,” said Luca Netz, CEO of Pudgy Penguins. “It takes everything we’ve come to love about playing Web3 games and puts it into a casual pick-up-and-play experience. We’re really excited to be a part of YGG’s first game and its exclusive launch on Abstract.”

LOL Land offers two gameplay modes to suit different player preferences. The free mode allows players to enjoy unlimited rolls at no cost, though it does not include YGG token rewards. In the premium mode, players can purchase premium rolls, with points earned through gameplay eligible for redemption in YGG tokens. LOL Land is only available to players 18 years or older and in certain countries. The game is available to play now at LOL.Land.

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