Yes Madam Raises $5.2M Series A From Info Edge at $79M Valuation

Yes Madam Co-Founders: Aditya Arya, Akanksha Vishnoi, and Mayank Arya

Indian at-home beauty and wellness startup Yes Madam has secured Rs 50 crore (approximately $5.2 million) in Series A funding from Info Edge, marking the company’s maiden institutional funding round.

According to regulatory filings with the Registrar of Companies (RoC), the company issued 264,987 Series A preference shares at an issue price of Rs 1,885 per share. The investment was made exclusively through Info Edge’s B8 Fund.

Based on Entrackr’s analysis, the funding round values Yes Madam at nearly Rs 750 crore ($79 million), highlighting investor confidence in India’s growing on-demand home services economy.

The investment aligns with a broader trend of venture capital flowing into convenience-driven consumer platforms across Asia and the Middle East. Similar ecosystem-building models have emerged in regional innovation hubs such as Hub71 and Abu Dhabi Global Market, where tech-enabled consumer marketplaces continue attracting institutional capital.

How Will Yes Madam Use the Fresh Capital?

The company stated that the fresh funding will support:

• Expansion into new Indian cities
• Growth of its service partner network
• Technology and platform enhancements
• Customer experience improvements
• Operational efficiency and profitability initiatives

The funding comes as India’s beauty and wellness services sector continues to digitize rapidly. According to industry estimates, India’s online beauty services market is expected to grow at a double-digit CAGR through 2030, driven by increasing smartphone penetration and demand for convenience-led services.

What Is Yes Madam’s Business Model?

Founded in 2016 and headquartered in Noida, Yes Madam operates a marketplace connecting consumers with trained beauty and wellness professionals offering services at home.

Customers can book services including:

Service Category	Examples
Beauty Services	Facials, waxing, threading
Hair Services	Haircuts, styling, coloring
Wellness Services	Massages, spa treatments
Grooming Services	Manicure, pedicure

The company generates revenue primarily through commissions earned on every completed booking made through its mobile application and website.

How Large Is Yes Madam’s Current Operations?

Yes Madam claims to have achieved significant scale across India’s fragmented home services sector.

Key Operating Metrics

Metric	Reported Figure
Monthly Bookings	300,000+
Cities Served	55+
Professionals Onboarded	12,000+
FY26 Revenue (Claimed)	Rs 195 crore
FY25 Revenue	Rs 93 crore
FY25 Profit	Rs 1.8 crore

The company stated that it remained profitable while generating Rs 195 crore in revenue during the fiscal year ending March 2026.

Its FY25 operating revenue doubled year-on-year to Rs 93 crore, signaling strong growth momentum in India’s home salon category.

What Stake Did Info Edge Acquire in Yes Madam?

Following the Series A allotment, Info Edge acquired a 6.67% stake in the company.

Meanwhile, Yes Madam’s founding team — Mayank Arya, Aditya Arya, and Akanksha Vishno — collectively retains a 68.61% ownership stake.

The startup has also established an Employee Stock Ownership Plan (ESOP) pool representing 10% equity, valued at approximately Rs 75 crore.

Who Are Yes Madam’s Main Competitors?

India’s at-home beauty services segment has become increasingly competitive as consumer demand shifts toward convenience-led and app-based services.

Key Competitors in India’s Home Salon Market

Company	Focus Area
Urban Company	Multi-category home services
GetLook	Salon and grooming services
Snabbit	Instant home salon services

New entrants are also accelerating competition within the “instant salon-at-home” category, mirroring rapid-delivery consumer trends seen across food delivery and quick commerce platforms.

Why Is India’s Home Services Market Attracting Investors?

India’s digital consumer economy continues to create opportunities for specialized vertical marketplaces. Investors are increasingly backing platforms that combine:

• Asset-light operating models
• High-frequency transactions
• Workforce aggregation
• Tier-2 and Tier-3 city expansion potential
• Strong mobile-first consumer adoption

The Yes Madam funding round also reflects sustained investor appetite for profitable growth-stage startups amid a more disciplined venture capital environment in 2026.

 

 

 

 

FAQ

1. How much funding did Yes Madam raise?
Yes Madam raised Rs 50 crore (approximately $5.2 million) in its Series A funding round led by Info Edge.

2. What is Yes Madam’s valuation after the funding round?
The company is valued at approximately Rs 750 crore, or around $79 million, following the Series A investment.

3. What does Yes Madam do?
Yes Madam is an Indian at-home beauty and wellness services platform that allows users to book salon and grooming services through its app and website.

4. How many cities does Yes Madam operate in?
The company claims to operate in more than 55 cities across India.

5. Who are Yes Madam’s competitors?
Key competitors include Urban Company, GetLook, and Snabbit in India’s home salon and wellness services market.