Tukio's Transparent Safari Booking: A New Era in Travel Planning

Kenyan startup Tukio has unveiled a pioneering safari-booking platform, revolutionizing the way travellers plan and book their safari experiences.

The platform, established by Natalia Cubillos and Marina Cangelaris in September, provides a transparent and direct channel for safari lodges, transportation providers, and activity organizers to showcase and sell their services.

Tukio aims to enhance the booking experience for travelers by offering a seamless process.

Travelers can now individually select various components of their safari, such as lodging, transportation, and activities.

These chosen elements can be added to a virtual cart, facilitating an entirely online checkout process.

The startup emphasizes transparency by allowing lodges, transportation, and activity providers to openly list their offerings on the platform.

This approach provides a comprehensive online overview of the end-to-end safari experience.

Travelers can effortlessly view, compare, and select different components, ensuring a clear understanding of the costs involved before completing a single online transaction.

Tukio's initial launch is in the pilot phase, focusing on Kenya's renowned Masai Mara region.

The platform features a diverse selection of lodges, catering to various budget preferences, from affordable to luxury accommodations.

The startup's innovative approach to safari booking is poised to reshape the industry, offering both convenience and transparency to safari enthusiasts exploring the wild landscapes of Kenya.

Tom Jackson / Disrupt Africa