The Awareness Company Raises $1.6M Seed Funding for Innovation in Data Insights

TACo Co-Founders (L-R): Shazia Vawda (CTO), Priaash Ramadeen (CEO), and Estelle Lubbe (CXO)

The Awareness Company (TACo) is proud to announce that they've successfully raised $1.6 million in seed funding! This milestone marks an exciting new chapter in their journey to transform how organisations address critical challenges by turning data into powerful, actionable insights.

This funding round was supported by a stellar group of investors, including NEXT176, Catalyst Fund, Holocene, E Squared, Aions, and Jozi Angels, all of whom share the company's vision for creating scalable, impactful solutions that serve people, planet, and profit.

“This funding marks a significant milestone for us as we continue to innovate in the operational sustainability space,” said Priaash Ramadeen, Co-founder and CEO of TACo. “With our new investors, our support has grown, and belief in our vision by people who push boundaries is evident. This is just the start.”

Why This Funding Is a Game-Changer

For TACo, this funding is more than a number - it's an opportunity to build on the progress they've made and accelerate growth in key areas. They're focusing on scaling their marketing and sales efforts, particularly to engage large enterprises like property investors who need asset and finance optimisation

Shazia Vawda, The Awareness Company's Co-founder and CTO, highlighted the technical possibilities unlocked by this funding: “This funding is a game-changer for us. It gives us the firepower to fast-track our AI development, roll out some exciting features on our roadmap, and scale HYDRA to meet the growing demand. We're focused on creating a platform that's not just innovative but also flexible and scalable. We want to take the single data point to depths never seen before, delivering insights delivering insights in a way that's never been done before.”

HYDRA, TACo's SaaS product, aggregates data from any source, system, or sensor, reducing technical costs by 95% and improving decision-making efficiency. Its use cases span energy, water, security, asset management, finance, compliance, and climate reporting, enabling businesses to optimise operations while achieving measurable sustainability outcomes.

What The Investors Are Saying

The investors who supported this funding round share the same enthusiasm for the future of HYDRA and The Awareness Company:

• NEXT176: “We are thrilled to be backing the amazing team behind The Awareness Company. HYDRA epitomises innovative solutions that enable businesses to make data-driven decisions and drive scalable impact. We can't wait to see how this and future products scale across Africa,” said Tramayne Monaghan, Chief Ventures Officer.
• Holocene: “As the initial investor, we backed a mission-driven, climate-conscious team building software that empowers customers to save money and resources by tracking and reacting to real-time data. This alignment of people, profit, and planet is at the heart of both organisations,” said Josh Romisher, CEO.
• Catalyst Fund: “We are thrilled to partner with The Awareness Company and support their stellar team of technical visionaries. We firmly believe in the transformative potential of their innovative HYDRA platform to revolutionise how organisations leverage data for meaningful sustainability outcomes. By delivering instant, AI-driven insights across critical sectors such as energy and agriculture, their cutting-edge approach aligns seamlessly with our mission to foster solutions that drive a more climate-resilient future for all,” said Maëlis Carraro, Managing Partner.
• E Squared: “We see incredible potential in what The Awareness Company is building, and the team's ability to innovate and execute is truly inspiring. We are excited to work alongside them as they grow their business to new heights. It has been an absolute pleasure working with Priaash, Shazia, and the team. Their dedication and forward-thinking approach make them exactly the type of founders we are passionate about partnering with. We are excited to see what they achieve next,” said Brett Gale, Investment Associate.
• Aions: “Over the last decade, the majority of the potential in the tech space has existed under the IoT, Data Analytics, and AI spaces. Here we have one company that lives in all 3 of these realms. More importantly, the jockey riding this versatile horse has so much practical experience and intelligence in this space, it was almost a no-brainer for me,” said Mitchan Adams, Founder.
• Jozi Angels: “We are thrilled to support The Awareness Company on their mission to revolutionise sustainability through the power of data and AI. Our group of leading angel investors supports TACo's innovative approach, particularly with their HYDRA platform, which is a game-changer in driving impactful solutions that balance profitability with environmental stewardship. Supporting a vision that aligns with our portfolio of investments in creating a sustainable future is both a privilege and a testament to the incredible potential we see in TACo,” said Sanjay Soni, Chief Venture Architect.

What's Next for TACo

This funding fuels the company's passion and commitment to helping businesses unlock the potential of their data. With a growing network of visionary investors and the continued development of HYDRA, they're excited to shape a future where sustainability is actionable, profitable, and transformative.

The Awareness Companys is deeply grateful to the investors, customers, and team for believing in what they do. This is just the beginning, and they can't wait to see where this journey takes them - and the organisations they serve.

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