Moroccan-Senegalese startup Weego raises $1.1m to modernise access to transport

Moroccan-Senegalese startup Weego has raised US$1.1 million in funding to accelerate the deployment of its multimodal transport platform in Morocco, both for the general public and for businesses, and to initiate its expansion into more markets.

Founded by Saad Jittou and Mor Niane, Weego has built an intelligent travel management platform that unifies access to various public and private transportation networks, simplifying the daily lives of users and optimising transportation logistics for businesses.

The startup positions itself as the digital link between different modes of transport – buses, trams, taxis and private transport services. It provides a single entry point for users, with the goal of making public transport as simple and predictable as using a private car by allowing users to plan and track their trips in real time on a single interface.

Weego has now raised US$1.1 million in funding from the Azur Innovation Fund, which it will use to accelerate the deployment of its platform in Morocco, and expand across Africa, Europe and the Middle East.

While Morocco serves as a base, Weego is already projecting its model of smart mobility across the entire region, where urban transport issues are similar. The startup is also strengthening its solutions for businesses, helping employers optimise employee transportation, thereby reducing logistics costs and carbon footprint, while improving punctuality and employee comfort.

“Transportation is the primary obstacle to economic activity in our cities. By 2030, our metropolitan areas will have to manage unprecedented passenger flows. At Weego, we are building the technological layer that connects existing infrastructure to make it more efficient. This funding enables us to accelerate this vision in Morocco and begin our regional expansion,” said Jittou.

The support from the Azur Innovation Fund confirms the strategic importance of the smart city in current economic development.

“Weego’s approach addresses a critical need: the unification of transport modes. By investing in this solution, we are supporting a Moroccan innovation capable of becoming a regional standard and meeting the modernisation requirements of our African cities,” said Adnane Filali, managing partner at the fund.

Source: Disrupt Africa