Sharpsell.ai Bags $3.5M to Power Sales Tech in BFSI & Pharma

Sharpsell.ai Bags $3.5M to Power Sales Tech in BFSI & Pharma

29 July 2025•

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Hanuman Kamma, Sharpsell Co-Founder & CEO

Sharpsell.ai, a SaaS-based sales playbook automation platform, has raised Rs 30 crore ($3.5 million) in a Series A round, with Rs 10 crore coming from Equentis Angel Fund.

The funds will be used to enhance product capabilities, expand within existing verticals like BFSI and pharma, and drive international expansion across Southeast Asia and MENA.

Founded in 2022, Sharpsell.ai provides AI-led sales enablement tools used by lakhs of field sales representatives across more than 30 Indian companies, including LIC, Axis Bank, IDFC First Bank, SBI Life, Mahindra, and Whirlpool. 

The platform offers ready-to-use sales pitches, dynamic personalized content, and contextual coaching tools to improve frontline sales performance.

Sharpsell.ai competes with the likes of Pitchlane, Showell, and Allego in the global sales enablement segment.

Source: Entrackr

Author

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Lucy is a young unicorn passionate about responsible business practices, from Sustainability and ESG performance management to deep-dive investigations of the broad socio-political and macro-economic implications of various government and business strategies. Lucy has a knack for research, data analytics, and understanding the implications of new and disruptive technologies. Prior to becoming a tech news reporter, Lucy spent a few years working for the United Nations, researching and evaluating the socio-economic impact of various programs and the adoption of technological innovations. Lucy studied integrated engineering, and worked on converting her fuel-powered car into an electric vehicle as her final project for graduation. Lucy can still be seen driving her zero-emissions vehicle in and around Dubai, where she grew up. Lucy speaks English and Arabic, and completed her studies in Canada, where she also minored in magic powered technological solutions. Lucy specializes in sustainable development, climate tech, ESG, social impact startups, venture capital, macroeconomics and geopolitics.

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