Sensos' $20M Series A Funding Targets Supply Chain Inefficiencies

Supply chain inefficiencies persist despite the digital revolution, causing delays, inflated inventory expenses, and operational disruptions.

Addressing this challenge is Sensos, a spin-off of Sony Semiconductor Israel. The startup recently secured a significant milestone, raising US$20 million in series A funding.

Leading the investment round is Magenta Venture Partners, an Israeli venture capital firm supported by Japanese trading giant Mitsui.

Joining them are notable investors including JAL Ventures, Israel Cargo Logistics, and Sumitomo Corporation.

Sensos introduces a groundbreaking solution - a globally connected disposable cellular label.

Slightly larger than a credit card, this label adheres to parcels, offering GPS-enabled tracking, temperature monitoring, and sensor-driven proof of delivery.

This innovative technology streamlines logistics processes, enhancing efficiency and accountability across supply chains.

The company integrates these labels with AI-driven control towers, enabling data collection and analysis.

Aviv Castro, CEO of the Tel Aviv-based firm, underscores the transformative potential of Sensos.

By leveraging this solution, businesses can optimize production, inventory management, and shipping operations, while simultaneously curbing greenhouse gas emissions to align with environmental, social, and governance (ESG) regulations.

Established in 2022, Sensos boasts an impressive clientele including Bayer, Lufthansa, and DB Schenker.

These companies leverage Sensos' technology for diverse applications ranging from cold chain logistics in life sciences to consumer electronics, mission-critical shipments, and high-value commodities.

Source: Lokesh Choudhary / Tech in Asia