SafeBoda's Comeback: Introducing SafeCar in Kenyan Market

SafeBoda's Comeback: Introducing SafeCar in Kenyan Market

By Staff Writer, 06 February 2024

After a three-year absence, SafeBoda is set to re-enter the Kenyan market, signaling a strategic move that could redefine its presence in East Africa.

The company, renowned for its motorcycle ride-hailing services, is gearing up for a comeback with an expanded portfolio that now includes car-hailing services, introducing its latest offering, SafeCar.

This relaunch underscores SafeBoda's strategic pivot towards diversified services, reflecting a calculated effort to tap into the burgeoning demand for car-hailing options.

Having demonstrated impressive market performance in Uganda, where its car-hailing services have outshone competitors like Uber, the company eyes Kenya's lucrative market, which rivals the size of South Africa and Nigeria.

Effective from February 8th, Kenyan consumers will gain access to both SafeBoda's traditional motorcycle services and its newly introduced SafeCar service, promising commuters a broader range of transportation choices.

However, SafeBoda's re-entry into the Kenyan landscape won't be without its challenges.

Competing against established players such as Uber, Bolt, and Little Cab, alongside emerging rivals like Fara, SafeBoda faces a critical test of its adaptability and competitiveness in the dynamic African ride-hailing sector.

This move sets the stage for an intriguing battle for market share, as the company seeks to carve out its niche amidst fierce competition.

Source: Grace Ashiru / Tech in Africa

Related Report

The State of the Electric Vehicle Revolution 2023

Global electric vehicle (EV) stock has surpassed 30 million, and China is home to over half of all the EVs on the world’s roads. 1 in 7 new cars sold last year was electric, and by 2030, we will have 138 Million EVs.

Subscribe To Our Newsletter

Stay up to date with the latest news, special reports, videos, infobytes, and features on the region's most notable entrepreneurial ecosystems