Rentify Raises US$2M Seed Round to Launch Earn AI Platform

Rentify Co-Founders: Rajneel Kumar and Rashed Hareb Al Mheiri

UAE-based proptech and fintech startup Rentify has raised US$2 million in seed funding to accelerate the launch of Earn AI, an artificial intelligence platform designed to automate rental revenue management for landlords and property managers.

The latest investment increases Rentify's total funding to US$2.5 million, following a US$500,000 pre-seed round completed in 2025. The seed round was backed by a syndicate of regional real estate and fintech investors, reflecting growing investor interest in AI-powered property management solutions across the GCC.

Founded by Rajneel Kumar and Rashed Hareb, Rentify began as a rental payments infrastructure provider. The company is now evolving into a broader operating and intelligence platform for real estate stakeholders, positioning itself at the intersection of proptech, fintech, and artificial intelligence.

The move comes as Gulf real estate markets continue to digitise operations, supported by innovation ecosystems such as ADGM, Hub71, and large-scale smart city developments including NEOM.

What Is Earn AI and How Does It Work?

Earn AI is designed to automate critical tenancy management processes that traditionally require significant manual oversight.

The platform currently supports:

• Automated rent collection
• Digital tenant onboarding
• AI-powered payment reminders
• Lease renewal management
• Revenue optimisation workflows
• Portfolio performance monitoring

By consolidating these functions into a single platform, Rentify aims to help landlords improve operational efficiency while reducing revenue leakage.

Which Property Managers Are Already Using Earn AI?

According to Rentify, Earn AI is already being deployed by five enterprise customers managing thousands of residential and commercial units across the UAE.

Enterprise Customer	Market Segment
Gargash Real Estate	Real Estate Management
New Star Property Management	Property Management
Arabian Acres Real Estate	Residential Real Estate
Purecare Management	Asset Management
RSH Holiday Homes Rental	Short-Term Rentals

The early adoption by established property operators provides Rentify with real-world portfolio data to train and refine its AI-driven revenue optimisation models.

How Much Rental Income Are Landlords Potentially Losing?

One of the key insights driving the development of Earn AI is the scale of unrealised rental revenue within managed property portfolios.

According to Rentify's analysis of customer data, landlords and property managers may be losing between 8% and 14% of annual rental income due to:

• Pricing inefficiencies
• Tenant churn
• Delayed collections
• Payment leakage
• Manual operational bottlenecks

For large property portfolios, even a single-digit improvement in collection efficiency can translate into significant annual revenue gains.

This positions Earn AI not only as an operational automation tool but also as a revenue intelligence platform capable of identifying hidden value across rental portfolios.

Why Does This Funding Matter for the UAE Proptech Market?

The funding highlights a broader shift taking place across the Middle East's property technology ecosystem.

While many proptech startups initially focused on digitising transactions and payments, a growing number are now leveraging artificial intelligence to optimise asset performance and operational decision-making.

Rentify's expansion reflects this trend, moving beyond payment infrastructure toward predictive revenue management and automated property operations.

As real estate owners across the UAE seek higher efficiency and improved portfolio returns, AI-powered operating systems such as Earn AI could become a core layer of the region's property management stack.

With US$2.5 million raised to date and an expanding enterprise customer base, Rentify is positioning itself to capture a growing opportunity at the convergence of proptech, fintech, and AI across the Gulf region.

 

 

FAQ

1. What is Rentify?
Rentify is a UAE-based proptech and fintech startup that provides rental payment infrastructure and AI-powered property management solutions for landlords and property managers.

2. How much funding has Rentify raised?
Rentify has raised a total of US$2.5 million, including a US$500,000 pre-seed round in 2025 and a US$2 million seed round in 2026.

3. What is Earn AI?
Earn AI is Rentify's artificial intelligence platform that automates rent collection, tenant onboarding, lease renewals, payment reminders, and rental revenue optimisation.

4. How much rental income do landlords lose according to Rentify?
Rentify estimates that landlords and property managers may lose between 8% and 14% of annual rental income due to pricing gaps, tenant churn, delayed collections, and payment leakage.

5. Who is currently using Earn AI?
Earn AI is currently being used by Gargash Real Estate, New Star Property Management, Arabian Acres Real Estate, Purecare Management, and RSH Holiday Homes Rental, which collectively manage thousands of units across the UAE.