Mano Ventures into Lagos and Abuja with Innovative Food Delivery Model

Mano Ventures into Lagos and Abuja with Innovative Food Delivery Model

By Staff Writer, 04 July 2024

Mano, an Angolan grocery delivery startup, has ventured into the food delivery sector in Lagos and Abuja, offering a new model that allows customers to track their orders and guarantees deliveries within a 10km radius of its restaurant partners.

Originally launched in Nigeria in 2022 to deliver groceries and household appliances from its dark stores, Mano is now poised to compete with established food delivery services like Chowdeck and Glovo.

According to Statista, Nigeria’s food delivery market is expected to generate $2.01 billion in revenue by 2024, with an annual growth rate of 13.64% (CAGR 2024-2029), reaching $3.81 billion by 2029.

Despite its high delivery fee of ₦1,200 per order, Mano is carving out a strong position among major competitors. While a 15-minute delivery time remains a challenging goal, the startup reports high customer satisfaction.

Mano's innovative approach includes an aggregation model used by several delivery brands. This model ensures staff meticulously inspect the quality and freshness of produce and items for purchase, rather than relying solely on restaurant partners.

As Mano focuses on customer service to differentiate itself in a competitive market, other online food delivery businesses in Nigeria are also intensifying their efforts.

Source: Delight Sunny / TechPoint Africa

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