Keep Converting Secures $2M Pre-Seed to Automate E-Commerce Product Page Generation

Manuel Prinz and Mohammad Mougi, Keep Converting co-founders

Keep Converting, an AI-native conversion rate optimization platform, has exited stealth with a $2 million pre-seed round led by Nuwa Capital and COTU Ventures. Founded by former Vezeeta and TikTok Shop executives, the software dynamically restructures e-commerce product pages in real time based on incoming traffic vectors, claiming a 64% average conversion lift across current deployments. The capital will directly fund merchant onboarding and engineering expansion.

This event highlights a broader macroeconomic pivot in digital retail: the collapse of cheap customer acquisition. As AI interfaces fracture traditional search traffic, e-commerce merchants can no longer brute-force revenue growth through paid ads. Capital is aggressively reallocating from top-of-funnel marketing tools to lower-funnel infrastructure. Investors are betting that dynamic, automated conversion architecture will become a mandatory survival mechanism for merchants facing rising acquisition costs and stagnating baseline conversion rates.

Keep Converting has exited stealth with a $2 million pre-seed round led by Nuwa Capital and COTU Ventures, alongside a reported 64% average conversion-rate lift across active clients. The AI-native platform personalizes product pages in real time, helping e-commerce brands adapt experiences to each shopper and emerging AI-driven discovery channels.

Why is AI changing the way e-commerce brands approach conversion?

E-commerce brands have spent the past decade competing for traffic through SEO, paid advertising, influencer marketing, and social platforms. Now, AI-driven discovery is changing how shoppers find products, with tools such as ChatGPT and Perplexity increasingly influencing product research and brand discovery.

But acquiring the right visitor is only half the challenge.

According to Keep Converting, 98% of shoppers leave a product page without making a purchase. The company believes the next opportunity for e-commerce is therefore not simply generating more traffic, but converting more of the traffic brands already attract.

That is the problem Keep Converting is targeting with its AI-native conversion optimization platform.

How does Keep Converting use AI to personalize product pages?

Keep Converting generates a personalized website experience for each visitor in real time, adapting the content and messaging of a product page to the shopper's context.

For example:

• A shopper arriving after asking ChatGPT for “the best running shoes for sore feet” could see a page emphasizing comfort, support, and reviews from runners.
• A shopper arriving through a TikTok advertisement for the same product could see a page centered on the creator, campaign, and trend that drove the visit.
• Different versions of the same product page can therefore be presented simultaneously, depending on the individual shopper and their intent.

The underlying proposition is straightforward: the product does not change, but the way it is presented does.

Rather than relying on a single website experience designed for an average customer, Keep Converting uses AI to generate and serve experiences tailored to individual visitors.

What results has Keep Converting achieved?

Since entering the market, Keep Converting says its platform has generated thousands of product-page variants for brands across consumer electronics, home appliances, beauty, fragrance, lifestyle, and accessories.

The company reports an average 64% conversion-rate lift across active client deployments in the United States, Europe, and the Gulf.

Its closed-loop optimization system continuously tests AI-generated variants against one another. As performance data accumulates, the platform promotes the versions most likely to convert while generating new variants for further testing.

Keep Converting capability	Reported figure
Average conversion-rate lift	64%
Shopper abandonment cited by company	98%
Product-page variants generated	Thousands
Typical client setup time	~10 minutes
Time to measurable conversion lift	Within 2 weeks
Funding raised	$2 million

The platform is also pre-integrated with major commerce platforms including Shopify, WooCommerce, Adobe Commerce, Zid, and Salla, with Keep Converting stating that initial client setup takes approximately 10 minutes and that most brands see measurable conversion improvements within two weeks of going live.

Why does Keep Converting believe merchant websites still matter in the AI era?

Keep Converting's founding thesis runs counter to the idea that AI search and conversational commerce will eventually make traditional merchant websites less important.

“Everyone says AI will kill the merchant website. We bet the opposite.”

Mohammad El Mougi, founder and CEO of Keep Converting, argues that shoppers will continue visiting merchant websites to evaluate products before purchasing. The company's strategy is to make those websites more responsive to the individual shopper rather than allowing AI discovery to become a replacement for the merchant's own digital storefront.

That means the shift toward AI discovery could create a new conversion challenge: how can brands ensure the experience after an AI-generated recommendation is as relevant as the recommendation itself?

Keep Converting is positioning its technology as an answer to that question.

Who founded Keep Converting?

Keep Converting was founded by Mohammad El Mougi and Manuel Prinz, whose previous experience spans health technology, telecommunications, social commerce, and retail.

El Mougi previously served as Chief Product Officer at Vezeeta and earlier led marketing at Vodafone.

Prinz previously served as Head of Product at TikTok Shop US and worked on product management at Walmart.

Prinz says his experience at TikTok Shop and Walmart exposed a recurring limitation in e-commerce personalization: companies could optimize recommendations, banners, and individual components of the customer journey, but struggled to personalize the product page itself.

Keep Converting's approach is to make the entire product-page experience adaptive to each shopper.

Who invested in Keep Converting's $2M pre-seed round?

Keep Converting's $2 million pre-seed round was led by Nuwa Capital and COTU Ventures.

The funding will support two immediate priorities:

• Onboarding more merchants onto the platform.
• Expanding the engineering team developing Keep Converting's cross-client intelligence.

The company says every interaction across its merchant network can contribute to improving its optimization capabilities, creating a feedback loop in which learnings from individual visits can strengthen performance across the platform.

What comes next for Keep Converting?

Keep Converting is emerging at a point when two e-commerce trends are converging: AI is changing how shoppers discover products, while brands are looking for ways to improve conversion without simply increasing acquisition spending.

Its reported 64% average conversion-rate lift gives the company an early performance signal as it moves beyond stealth.

The next stage will be scaling those results across a broader merchant base while continuing to build the AI infrastructure behind real-time personalization.

Merchants interested in joining Keep Converting's next cohort can request access through the company's platform.