KashNow and Souhoola Forge Strategic Alliance to Revolutionize Customer Experiences

KashNow and Souhoola Forge Strategic Alliance to Revolutionize Customer Experiences

By Staff Writer, 24 January 2024

KashNow, a subsidiary of Noqood Holdings, has entered into a strategic partnership agreement with Souhoola, a prominent consumer finance company.

The primary objective of this collaboration is to elevate and streamline customer experiences through the provision of cutting-edge services.

Under the terms of the partnership, customers now have the opportunity to finance various transactions through KashNow, encompassing bills, gold purchases, medical consultations, home laboratory tests, and medications.

Notably, customers can seamlessly link their Souhoola accounts to the KashNow application, further enhancing accessibility and convenience.

Expressing enthusiasm about the collaboration, Amr Salem, the CEO of KashNow, remarked, “We are thrilled to formalize this agreement with a distinguished consumer finance company, reinforcing our commitment to delivering exceptional services to our customers. This partnership mirrors our shared vision for financial development and the empowerment of citizens, aligning with the financial inclusion strategies outlined by the Egyptian government. Our aim is to broaden access to financial services, fostering an economy grounded in innovation and inclusion.”

Similarly, Ahmed El Shanawany, CEO of BM Consumer Finance Souhoola, conveyed his pride in the partnership, stating, “We are pleased to finalize this agreement with a leading entity in the financial technology sector. Our focus is on providing innovative and advanced services that enhance the financial well-being of Egyptian citizens by offering flexible options to bolster their purchasing power. We are dedicated to fortifying financial technology and delivering convenient financing solutions, in harmony with the state’s vision to stimulate financial inclusion and expand the reach of financial services to a broader spectrum of citizens.”

Source: Daily News Egypt

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