JustAd Raises $5M from Imad Jomaa to Expand AI Marketing Platform

Ahmed Elsayed (JustAd's founder & CEO) and Imad Jomaa

UAE-based marketing technology startup JustAd has secured a $5 million investment from angel investor Imad Jomaa to finance its international market expansion.

The company integrates cross-platform campaign management—spanning Meta, TikTok, Snapchat, and Google Ads—with an "Advertise Now, Pay Later" (ANPL) credit model, enabling businesses to amortize media spend over up to 12 months.

Why Has JustAd Raised US$5 Million?

JustAd, an AI-powered marketing operating system (OS), has raised US$5 million from angel investor Imad Jomaa to accelerate its international expansion. The company plans to enter new markets, establish local sales and customer success teams, and extend its advertising management and financing services to more businesses.

Founded by Ahmed Elsayed, JustAd combines campaign management, performance analytics and advertising finance in a single platform. Its technology enables businesses to plan, launch and measure advertising campaigns across Meta, TikTok, Snapchat and Google Ads without switching between multiple tools.

The investment will support the company's next phase of growth, with customer onboarding in its first new markets expected to begin in early 2027.

JustAd's expansion strategy centres on two connected needs for advertisers: understanding which campaigns deliver results and securing the cash flow required to scale them. Its combination of AI-driven marketing tools and Advertise Now, Pay Later (ANPL) financing is designed to address both.

What Does JustAd's AI Marketing Platform Offer?

JustAd positions itself as an all-in-one marketing OS that consolidates advertising operations across four major platforms: Meta, TikTok, Snapchat and Google Ads.

The platform combines several capabilities to help marketing teams manage campaigns and evaluate performance.

• Campaign management: Plan and run advertising campaigns across multiple platforms from one environment.

• AI-driven campaign analysis: Assess advertising performance and identify opportunities to improve campaign effectiveness.

• Tracking and attribution: Monitor campaign outcomes and understand how advertising contributes to business results.

• Product catalogue tools: Support advertising workflows for businesses promoting products.

• Unified reporting: Consolidate performance data across advertising channels to support decision-making.

• Technical support: Provide advertisers with direct technical assistance while they run campaigns through certified agency ad accounts.

By bringing these functions together, JustAd aims to reduce the operational complexity of managing campaigns across fragmented advertising platforms.

The company is building its proposition around the convergence of marketing technology and financial services. Rather than limiting its role to campaign execution and measurement, JustAd also helps advertisers finance their media spend.

How Does JustAd's Advertise Now, Pay Later Model Work?

JustAd's Advertise Now, Pay Later model allows businesses to launch advertising campaigns immediately and repay their media spend through instalments over a period of up to 12 months.

The company describes ANPL as a financing model developed specifically for advertising. Its purpose is to address the mismatch between the timing of advertising expenses and the revenue generated by campaigns.

For small and mid-sized businesses, advertising platforms generally charge as campaigns run, while sales revenue may arrive weeks or months later. Limited working capital can therefore prevent advertisers from increasing budgets, even when their campaigns are performing well.

JustAd's ANPL model is designed to bridge this gap.

Traditional advertising payment	JustAd's ANPL model
Advertisers pay for media spend as campaigns run	Eligible advertisers can repay media spend in instalments
Cash-flow constraints may limit campaign budgets	Financing can provide greater flexibility over payment timing
Payment-card declines or blocks can interrupt campaigns	The model is designed to reduce reliance on immediate cash availability
Scaling campaigns depends partly on available working capital	Businesses can seek to scale effective campaigns with more flexible financing

Under the model, clients run campaigns through certified agency ad accounts across Meta, TikTok, Snapchat and Google Ads, with direct technical support.

ANPL makes advertising finance a core part of JustAd's offering rather than a separate service. Advertisers can manage campaigns, analyse performance and access financing within the same ecosystem.

However, access to instalment financing does not guarantee campaign profitability. Results still depend on campaign performance, customer acquisition costs, conversion rates and the terms offered to each advertiser.

Why Is JustAd Combining AI Marketing Tools With Advertising Finance?

JustAd's business model targets two challenges that can constrain advertising growth: limited visibility into campaign performance and insufficient working capital.

AI-driven analytics can help marketing teams interpret results across channels, while tracking and attribution tools provide a more consolidated view of campaign outcomes. ANPL complements these capabilities by giving eligible advertisers additional flexibility in financing their media spend.

The combination is intended to help businesses make more informed budget decisions and act on opportunities without being constrained solely by immediate cash availability.

JustAd describes this integrated offering as making it the first fintech for advertisers. This is the company's positioning rather than an independently established industry-wide designation.

Its differentiation rests on bringing three functions together:

• Marketing intelligence: Tools to manage and analyse advertising performance.

• Cross-platform operations: A unified workflow spanning four major advertising platforms.

• Advertising-specific financing: Instalment-based repayment of media spend for up to 12 months.

This integrated approach positions JustAd at the intersection of advertising technology, AI-powered marketing and financial technology.

How Will JustAd Use Imad Jomaa's US$5 Million Investment?

The US$5 million investment will support JustAd's expansion beyond its established base in the Middle East and North Africa (MENA).

The company plans to focus on four priorities as it enters new markets.

Expansion priority	Planned initiative
Local teams	Build sales and customer success teams in each new market
Product localisation	Adapt the platform to local market requirements
Advertising partnerships	Deepen relationships with major advertising platforms
Financing rollout	Introduce Advertise Now, Pay Later to advertisers in new markets

JustAd has built its existing business by serving e-commerce brands, advertising agencies and in-house marketing teams across MENA. Its next phase will test whether the same combination of campaign management and advertising finance can serve customers in additional markets.

The company expects to begin onboarding customers in its first new markets in early 2027. It has not disclosed the specific markets it plans to enter or a target for customer acquisition following the investment.

What Did Ahmed Elsayed and Imad Jomaa Say About the Investment?

Ahmed Elsayed, founder and CEO of JustAd, said advertising is evolving as AI changes how campaigns are created and measured and as businesses distribute their budgets across more platforms.

He said the company developed ANPL in response to gaps in the advertising market and intends to continue combining marketing intelligence with financing as it expands internationally.

Elsayed added that Jomaa's investment would help the company bring its platform to new markets.

Investor Imad Jomaa said JustAd addresses two fundamental advertiser needs: understanding campaign performance and obtaining the cash required to scale successful campaigns.

Jomaa also pointed to the company's experience in demanding markets as a reason for backing its expansion. He views the international rollout of ANPL as a natural next step for the business.

The investment thesis therefore centres on the potential to extend a combined marketing and financing model beyond the markets where JustAd has already established its customer base.

What Does JustAd's Funding Mean for the Future of Advertising Finance?

JustAd's US$5 million investment reflects its ambition to develop a platform that combines advertising operations with financing. Its expansion will depend on whether it can reproduce its existing model in new markets while adapting to local business needs and advertising practices.

Three factors will be important to its execution:

• Local market adoption: Building sales and customer success capabilities to attract and retain advertisers in each new market.

• Platform integration: Maintaining effective workflows across Meta, TikTok, Snapchat and Google Ads as the business expands.

• Financing sustainability: Managing repayment risk and ensuring that advertising finance can scale alongside customer demand.

The company enters this phase with a business model that addresses both the operational and financial sides of advertising. Its planned early 2027 customer onboarding will be the next milestone in determining how effectively that model translates to new markets.

With US$5 million in backing from Imad Jomaa, JustAd aims to expand its AI-powered marketing OS and make advertising-specific financing available to a broader base of businesses.