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Impact46 to Announce Largest Kammelna Gaming Deal at NGSC25

Impact46 to Announce Largest Kammelna Gaming Deal at NGSC25

21 August 2025•

By Lucy Unicorn
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Riyadh is set to host a landmark moment for Saudi Arabia’s gaming industry as venture capital firm Impact46 prepares to announce its largest investment to date: the Kammelna deal. The signing ceremony will take place on Saturday, August 23, 2025, at the Foundry Stage of the Next Gen Sports Conference (NGSC25), held in parallel with the Esports World Cup at the Four Seasons Hotel, Riyadh.

The agreement is being hailed as the largest gaming transaction in the region and a uniquely Saudi success story, underscoring the growing role of venture capital in scaling local studios to global markets.

The ceremony will feature remarks and media availability from Mr. Abdulaziz Alomran, Co-Founder & CEO of Impact46; Ms. Basmah Alsinaidi, Managing Partner at Impact46; and Mr. Bader Alzamil, CEO of Kammelna.

Impact46 described the deal as a pivotal milestone for the Kingdom’s fast-growing gaming ecosystem, reinforcing Saudi Arabia’s ambition to become a global hub for digital entertainment and esports. Just last week, the firm invested in 5 gaming studios from its gaming fund.

Exclusive interviews with Impact46 executives and Kammelna leadership will be available for media outlets following the signing.

Author

Lucy, the cute female unicorn of Lucidity Insights, waving and standing in front of a purple background.

Lucy Unicorn

Lucy is a young unicorn passionate about responsible business practices, from Sustainability and ESG performance management to deep-dive investigations of the broad socio-political and macro-economic implications of various government and business strategies. Lucy has a knack for research, data analytics, and understanding the implications of new and disruptive technologies. Prior to becoming a tech news reporter, Lucy spent a few years working for the United Nations, researching and evaluating the socio-economic impact of various programs and the adoption of technological innovations. Lucy studied integrated engineering, and worked on converting her fuel-powered car into an electric vehicle as her final project for graduation. Lucy can still be seen driving her zero-emissions vehicle in and around Dubai, where she grew up. Lucy speaks English and Arabic, and completed her studies in Canada, where she also minored in magic powered technological solutions. Lucy specializes in sustainable development, climate tech, ESG, social impact startups, venture capital, macroeconomics and geopolitics.

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