HockeyStack Raises $20 Million to Enhance B2B Sales and Marketing Analytics

 

HockeyStack Founders (L-R): Buğra Gündüz (CEO), Arda Bulut (CTO), and Emir Atli (CRO)

HockeyStack, a SaaS platform that helps B2B companies optimize customer acquisition and sales strategies, has secured $20 million in a Series A funding round. The round was led by Bessemer Venture Partners, with participation from Y Combinator, Uncorrelated, and QNBEYOND Ventures.

The new funding will support team expansion and the development of advanced analytics tools for revenue-generating B2B teams. While HockeyStack has primarily hired in the U.S., it now plans to establish a major engineering team in Turkey.

Founded by Arda Bulut, Buğra Gündüz, and Emir Atlı, HockeyStack specializes in account-based marketing, sales intelligence, and AI-driven insights. Its clients include Outreach, 8x8, Dice, Sumo Logic, Airbyte, Remote, Front, and RealPage.

Recently, HockeyStack introduced Odin, an AI agent that automates responses to marketing queries and enhances customer research using sales data and web analytics.

CEO Buğra Gündüz highlighted that HockeyStack has helped manage over $20 billion in campaign spending. He emphasized that the new investment will expand the company’s value proposition, enabling B2B firms to scale through AI-powered revenue optimization tools.

Source: Webrazzi