Turkish Fintech Hayhay Expands Services and User Base Following Investment from Finberg at $18 Million Valuation

Turkish fintech company Hayhay has secured an investment based on an $18 million valuation from Finberg. With this funding, Hayhay Elektronik Para ve Ödeme Hizmetleri aims to solidify its position in the financial technology sector.

Hayhay offers users a range of financial services, including bill payments, installment options for bills, personal loans, money transfers, and various digital wallet functions. Additionally, users can earn up to 15% cash back on purchases made with partner brands.

Key performance data reveals that over the past year, Hayhay has increased its transaction volume by 460% and its revenue by 340%, while growing its user base to over 800,000. The company previously gained attention in 2022 with its investment in iWallet.

Finberg Board Member İhsan Elgin expressed confidence that Finberg's investment would play a crucial role in helping Hayhay achieve its strategic goals and bring long-term success. Hayhay's Founder and Chairman, Emre Torun, emphasized that while the capital investment is valuable, the knowledge and experience Finberg brings are even more critical to the company's growth.

Source: Tugce Icözü / Webrazzi