Fintech Startup DigMo Rolls Out Gamified Wallet in Zambia
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Sylvia Brune of DigMo
Zambia has welcomed the launch of DigMo, a fintech startup licensed by the Bank of Zambia, aiming to transform financial planning for low and middle-income earners. The company offers a free, secure digital wallet designed to encourage saving habits through an innovative "financial planning game."
The app’s flagship feature, Save to Win, allows users to save as little as ZMW10 (US$0.37) for a chance to win prizes of up to ZMW500,000 (US$19,000). By gamifying the savings process, DigMo hopes to inspire long-term financial habits. The service is free of fixed costs or fees, ensuring accessibility for everyone.
“Our approach is like a game studio—we innovate, test, and refine to create products that truly resonate with users,” said Sylvia Brune, CEO of DigMo Group. She emphasized that merely adapting existing financial tools isn’t enough, stressing the importance of user-focused innovation to achieve meaningful behavioral change.
Source: Tom Jackson / Disrupt Africa
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