Agthia Group Boosts Investment in Egypt's Auf Group Through Additional 10% Stake Uptake

Agthia Group Boosts Investment in Egypt's Auf Group Through Additional 10% Stake Uptake

By Press Release, 04 March 2024

Agthia Group PJSC (“Agthia” or “the Group”), one of the region’s leading food and beverage companies, today announced that it has completed the consolidation of an additional 10% stake in Auf Group, a specialized healthy snacks and coffee manufacturer and retailer in Egypt, raising its stake to 70%.

In November 2021, Agthia acquired a 60% stake in Auf Group, which processes, manufactures, retails and distributes a broad portfolio of products across Egypt including premium coffee, nuts, healthy snacks and other confectionery products sold under the Abu Auf master brand.

Since the initial acquisition of Auf Group, Agthia has been able to significantly enhance its footprint in the attractive Egyptian snacking market and strengthen its position as a leading regional consumer packaged goods company. The Auf Acquisition was an integral part of forming the snacking business vertical, which is today Agthia’s fastest growing and most profitable segment.

Auf demonstrated remarkable performance since the acquisition, rapidly expanding its retail footprint to 300 stores, launching impactful innovations, and driving execution excellence, a true entrepreneurial business with high agility.

Alan Smith, Chief Executive Officer of Agthia Group, said: “The high-margin snacking and healthy food vertical is very exciting for us and remains one of our key future core growth categories. Following this consolidation, we look forward to continuing to work closely with the Auf Group team to bolster their strengths and capabilities to get their products not only to more consumers in Egypt, but others in the GCC region and around the world.”

Ahmed Auf, Chief Executive Officer of Auf Group, said: “We have been working hand-in-hand with the Agthia team and have been able to significantly accelerate our growth since our initial transaction. Our focus remains on maintaining our unique position in the Egyptian snacking market while expanding our reach and footprint.”


Send us your press releases to

Related Report

The Growing Business of Foodtech

There are over 124 foodtech unicorns around the world worth over US $1.3 trillion. The Foodtech market itself surpassed US $260 billion last year alone. Alt-Proteins, 3D Printing Food, and AI integrated Restaurant SaaS: The future of food has arrived.

Subscribe To Our Newsletter

Stay up to date with the latest news, special reports, videos, infobytes, and features on the region's most notable entrepreneurial ecosystems