Beverage Startup African Originals Closes $2M from International Investors to Scale Operations

Beverage Startup African Originals Closes $2M from International Investors to Scale Operations

By Staff Writer 11 September 2024
A man in traditional Maasai attire proudly holds a bottle of alcohol, symbolizing Africa's beverage startup and its new funding success.

Kenyan beverage startup African Originals Ltd (AOL) has secured KES 257.4 million (US$2 million) in funding from international investors to boost production, diversify its product line, and expand its market reach both locally and internationally.

The investment, led by Mauritius-based Phoenix Beverages Limited, along with Chandaria Capital, Perivoli Innovations, and Amaya Capital, follows AOL’s decision in 2023 to sell a 28.3 percent equity stake to Phoenix Beverages Group (PBG).

CEO Alexandra Chappatte expressed enthusiasm for the new funding, viewing it as a validation of the company’s vision. She stated that the investment will allow AOL to scale operations and increase the presence of its three key brands—Kenyan Originals, African Originals, and 5.8—both within Kenya and globally.

AOL is recognized for producing beverages crafted from Kenya’s rich natural ingredients, such as tropical fruits, herbs, botanicals, indigenous berries, tea, coffee, and honey. Chappatte emphasized the company’s commitment to sustainability and supporting local farmers while bringing Kenyan flavors to the international market.

With this fresh capital, AOL aims to set a high standard for creativity and quality in Kenyan-made products, competing globally with its signature brands.

Source: Food Business Africa Magazine

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