Others

Series C

Series A

Series B

Seed

Levant

Riyadh

Hussein A. Attar

Salah Rashed Al Rashed

Abdulrahman M. Mazi

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Investment in Startup

Discover Tech Invest Com: funding sectors, portfolio highlights, and investment strategy. Explore profiles on Lucidity Insights.

Tech Invest Com

Fintech

E-Commerce

Healthcare

Support & Management Services

Foodtech

Marketing/Sales

Other

AI/IoT

Tech Invest Com focuses on enhancing shareholder returns by strategically investing in technology ventures across the MENA region, particularly within the GCC countries.

Foodics

Software Dev/Test

Foodics is a restaurant management system that manages sales, transactions, inventory, employee schedules, and customer relationships.

Retailo Technologies

Retail

Retailo Technologies is an online B2B marketplace that aims to technologically supercharge retail supply chain in the MENAP region.

Dubai

Bayzat

Insurance

Bayzat is a technology SaaS company that provides insurance, payroll, and human resources solutions for businesses.

Mumzworld

Mumzworld.com stands as the Middle East's premier e-commerce platform catering exclusively to the needs of mothers, babies, and children, with a vast selection of over 200,000 products from 2,000 global and regional brands.

The Luxury Closet

Merit Incentives

Technology

Merit Incentives is a global engagement technology and solutions company that helps businesses boost customer and employee engagement through its innovative enterprise solutions.

Sifi

Financial Services

SiFi aims to assist companies get in control of their expenses.

Jeddah

Quantum Platform

Computer Vision

Quantum is a Saudi Adtech enabler bridging between online publishers and advertiser with the power of tech and data.

Gathern

Hospitality

Travel

Marketplace

Rental

P2P marketplace for vacation rentals licensed by MT. Gathern offers a wide range of advantages for both Guests and Hosts.

Crowd Analyzer

Analytics

Crowd Analyzer offers tools for brands and agencies monitor, analyze, and activate digital crowds.

Globitel

MBUZZ

Estarta

Telecommunications

Information Technology

Etisalat

Inaya Medical Colleges

Education

Medical

VTEL Holding

Cloud Data Services

Mobile

Syriatel

UAE-based Merit Incentives, a customer and employee engagement platform, has raised $5 million in a Series A round led by Saudi’s Impact46 along with Tech Invest Com, Arzan VC, Hambro Perks Oryx and several regional angel investors. 
Founded in 2016 by Julie Barbier-Leblan, Merit Incentives began as a B2C gifting solution and has expanded to offer B2B engagement tools and technologies.
It now operates its own rewards network of 5,000 partner brands across 100+ countries, with 500+ retailers and merchants in the GCC. Its clients including Riyad Bank, Vodafone, Mubadala and Amazon and claims to have 20 million end-users globally.
Merit Incentives plans to use this funding to grow its team into new territories and invest in its technology.
The company has offices in Saudi Arabia, Kuwait, Egypt, Jordan and UK, along with a technology lab and development team located in Pakistan. Merit expects to triple its research and development resources across offices by the end of 2022.
Press release:

Merit Incentives, a leading developer of innovative customer and employee engagement solutions announced a $5 Million Series A investment round, led by Riyadh-based venture capital fund Impact46 along with Tech Invest Com, Arzan VC, Hambro Perks Oryx and several regional angel investors. 

What started as a B2C gifting solution has expanded to become one of the most engaging technology and consulting firms specialized in developing the latest B2B engagement tools and technologies. Currently, Merit offers its B2B2C services to a diverse portfolio of large enterprises, including Riyad Bank, Vodafone, Mubadala, Adidas and Amazon.

Merit Incentives’ products include Rewardsby, a Software as a service (SaaS) loyalty and rewards marketplace made up of nine distinctive engaging redemption modules, and GiftCardsby - the most advanced SaaS digital gift card platform on the market, enabling instant sales and redemptions from retailers.

Julie Barbier-Leblan, CEO and Founder of Merit Incentives said: “We are thrilled to have received strong support from such prominent investment firms. While we had the option of securing international investors our ambition has always been to raise funds from within the region, as this is where our business first launched. We believe in the Middle East’s fast-growing market which allows us to serve our international clients’ needs with agility and efficiency.” 

The engagement startup operates its own rewards network of 5,000 partner brands across 100+ countries, with 500+ retailers and merchants in the GCC alone, making it a firm that delivers on its promise of ‘thinking globally, acting locally’. In a sign of Merit Incentives’ bright future ahead, it recently surpassed a landmark milestone of 20 million end-users globally

“We are amid a new era where users require unique yet meaningful experiences with companies they like and trust. It has now become imperative for businesses to engage directly with their customers, and internally with their employees, to create a constant dialogue and emotional bond at every touch point. We believe that the key to success is for leaders and managers to be able to align customer and employee engagement to support their vision, using SaaS technologies, and strong digital content, and Merit Incentives is uniquely positioned to accomplish just that,” Barbier-Leblan continued. 

“With the team led by Julie and talented individuals from various backgrounds in tech, banking, & retail. Merit is set to tackle a great opportunity within the business engagement technology sector. The company has been able to expand within the GCC with a global mindset while maintaining a good grasp of the local enterprise and SME market.” said Basmah Al Sinaidi, partner at Impact46.

Merit Incentives plans to use this funding for the growth of their team into new territories, and further investment in technology, building on the existing artificial intelligence and machine learning capabilities of its solutions. 

In addition to its headquarters in Dubai, the company has offices in Saudi Arabia, Kuwait, Egypt, Jordan and UK, along with a technology lab and development team located in Pakistan. With a strong focus on in-house development, Merit expects to triple its research and development resources across offices by the end of 2022.

Merit Incentives announces $5 million Series A round led by Impact46

Foodics, a Saudi cloud-based point-of-sale system for F&B businesses has raised $4 million in fresh funds, the startup announced today. The Pre-Series B investment comes from Riyadh Taqnia Fund (RTF), Kuwait-based Fatih Capital, and Riyadh-based Tech Invest Com and Naseel Holding. The round takes Foodics’ total investment raised so far to $8 million. The startup had raised its $4 million Series A in 2017.

Saudi-based Foodics raises $4 million to expand its point-of-sale software for restaurants to all types of retail businesses, will also launch a payment processing device

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Tech Invest Com

Funding Deals, by Startup Growth Stage

Funding Deals, by Region

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Total No. of Investments Globally, by Year

We Invest in Startups in the Following Stages

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About

Legal

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Portfolio Companies
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