Series C

Others

Series D

Series B

Pre-Seed

Pre-Seed to Seed

Seed

Series A

Series E

No longer active

Series I

Rest of World

Africa

Europe

Asia (ex. GCC & Levant)

Levant

Riyadh

Series F

Yasir bin Othman Al-Rumayyan

Abdullah Alabduljabbar

Hani Enaya

Turki Almalik

Turqi Alnowaiser

If you're ready to take your business to the next level with sanabil, we want to hear your pitch.

Investment in Startup

Sanabil Investments

Fintech

Finance

Funding

E-Commerce

Art-Media-Entertainment

AI/IoT

Foodtech

Technology

Education

Support & Management Services

Marketing/Sales

Blockchain

Sanabil Investments is a sovereign wealth fund that is primarily concentrated within the Kingdom, focuses on direct equity investments and fund of funds investments.

Tamara

Payments

Tamara offers a buy now, pay later platform that enables customers to pay in installments.

San Francisco

Databricks

California

Nile

Alation

Foodics

Software Dev/Test

Foodics is a restaurant management system that manages sales, transactions, inventory, employee schedules, and customer relationships.

Uniphore

SingleStore

Unifonic

Customer Experience

Customer engagement platform that unifies communication channels to enable organizations to delight customers.

Makkah

Salla

SaaS

Salla allows users to easily set up an e-commerce store in Arabic through their platform.

Vectra AI

Cyber Security

Atomwise

Caffeine

Sary

MENAP B2B marketplace connecting small businesses with wholesalers and lenders to procure supply efficiently.

Acceldata

JobGet

Classera

Lendo

Lendo is a fintech startup that provides a range of financing products and offers a peer-to-peer lending platform with a core focus on SMEs' debt finance.

Dubai

SellAnyCar.com

Automotive

SellAnyCar.com - The Middle East's first online car buying service. Sell any car to us. Guaranteed purchase & payment within 30 minutes.

Nearpay

Nearpay is a FinTech company providing payment acceptance solutions to banks, payment providers and startups.

FlyAkeed

Travel

A B2B2C enterprise SAAS, leading in travel management and travel expenses space in the GCC.

Delivery Service

Logistics

Logistics & Storage

We ship, manage, track, and return your online orders with over 200 shipping carriers from a single dashboard.

Sifi

Financial Services

SiFi aims to assist companies get in control of their expenses.

MealPlanet

MealPlanet is the first marketplace for meal plans in the UAE. Our goal is to offer customers convenience, flexibility, variety and a lifestyle solution when signing up to a meal plan.

Wellx.ai

Insurance

Healthcare

Insurance Technology

Headquartered in the DIFC Innovation Hub, Dubai, UAE, Wellx is the Middle East’s first wellness-backed InsureTech. Founded by Vaibhav Kashyap and Javed Akberali, Wellx aims to disrupt the insurance landscape in the region by offering individuals, families, corporates and SMEs health insurance that incentivize engagement in various wellnessactivities such as gym visits, healthy eating, focusing on mental wellness, utilising wearable tech, and much more.

Manama

Playbook

EdTech

PLAYBOOK, a digital platform that serves as a toolkit for women learners to design their career and well-being, we embrace a "full potential" scenario in which women participate in the economy identically to men by providing world-class educational masterclasses delivered by the most successful women in the world, focusing on preparing women for the 133 million jobs of the future.

Cairo

EFreshli

EFreshli is an online interior design firm

Fawaterak

Giza

Qardy

Lending

Banking

Qardy is Egypt’s 1st online lending marketplace for financial
institutions to fund MSMEs. Qardy offers the fastest and easiest access to financing through a
fully-digital experience through partnerships with top financial institutions in Egypt.

Sweater

Drahim

Apps

Wealth Management

Drahim develops a digital platform on recommended investing plans after analyzing one's financial usage. It serves as a personal budget app that tracks financial transactions.

Impactyn

Impactyn is an AI-powered marketing platform that empowers and rewards users for showcasing.

Remooz

Countd

Siolla.

Jade Autism

Yanzo

Stllr Network

ROKT

Big Data

KnowBe4

Computer

Security

Software

Performance54

Consulting

Marketing

Bird

Electric Vehicle

Transporation

Ride Sharing

Race Capital

KKR India Financial Services

Uncorrelated Ventures

Infrastructure

Blockchain Capital

Crypto

Insight Partners

General Atlantic

Novacap

Founders Fund

K1 Investment Management

Thoma Bravo

Stripes

TA Associates

ICONIQ Capital

Real Estate

Internet

Triton Partners

Small and Medium Businesses

H.I.G. Capital

Credit

Platinum Equity

Information Technology

Legend Capital

Digital Media

Angelo Gordon

EQT Exeter

Commercial & Residential Leasing

Property Development

Blackstone Group

Brookfield Properties

Construction

Hospitality

Cortland

Muscat

Byanat

Analytics

A SaaS analytics platform to connect, maintain, and scale infrastructure

Socialee

Retail & Wholesale

Retail Technology

Retal & Wholesale

Retail

Socialee is an application that helps you shop for beauty items like never before.

ActionIQ

Brex

Callsign

Fraud Monitoring

Almana General Hospitals

Oura

New York

Richard Attias & Associates

Varo Money

20 April 2022, Riyadh, Saudi Arabia. FOODICS , the leading cloud-based technology and payments platform for restaurants in the MENA region, has successfully raised $170 million in a Series C funding round led by Prosus, one of the largest global technology investors in the world, and Sanabil Investments, a PIF-owned investment company focused on private growth   investments in various stages of the business cycle. Other investors included Sequoia Capital India and existing investors including STV, Endeavor Catalyst and Vision Ventures.

FOODICS Raises $170 million in Largest SaaS Series C Round in MENA

Saudi Arabia-based food and beverage (F&B) retail and restaurant management platform FOODICS, has raised $20 million in a Series B round, Led by Sanabil Investments and co-led by STV, with participation from Endeavor Catalyst, Elm and Derayah. This latest investment brings the total funds raised by FOODICS to date to $28 million.

FOODICS raises $20 million in Series B

Saudi Arabia-based engagement platform Unifonic has raised a $125 million Series B round led by Softbank Vision Fund 2 and Sanabil. 

The investment marks Softbank’s first direct investment in a Saudi-based startup and its second in the Middle East after Kitopi.

Founded in 2006 by Ahmed Hamdan and Hassan Hamdan, Unifonic’s technology integrates customer communication channels including text, voice, messaging and web into a single platform to enable companies to communicate directly with customers. 

The startup raised $21 million in its Series A round in 2018 and has since quadrupled in size, processing more than 10 billion transactions on its platform, annually. 

This latest round of investment will fund Unifonic product development and hiring in order to expand into new markets around the globe. 

Press release:

Unifonic, the Riyadh headquartered customer engagement platform, today announces its $125M Series B funding round, led by SoftBank Vision Fund 2 and Sanabil Investments. Unifonic’s solutions integrate customer communication channels including text, voice, messaging and web into a single platform to enable companies to create stronger customer relationships. 

Consumers expect brands, governments, banks and organisations to connect with them over a growing number of channels. As newer channels emerge, and user preferences change over time, organisations rely on Unifonic to maximise customer engagement and optimise communication returns on investment.

From SMS for online banking to WhatsApp vaccination requests, Unifonic empowers organisations to transform customer experience while allowing them to focus on core business activities without maintaining costly communication infrastructures.

The round sets a new Series B investment record for technology startups in the Middle East, strengthening Unifonic’s leadership and growth potential in emerging markets. It also marks SoftBank’s first direct investment in a Saudi-based company and further consolidates Sanabil’s ambitions to invest in high-growth, high-impact technology start-ups in the country.

Faisal Rehman, Managing Partner for SoftBank Investment Advisers, said; “Consumers and businesses are increasingly sophisticated in how they communicate digitally, but this has created fragmentation across multiple emerging channels. Unifonic’s technology manages this complexity into a single platform, enabling enterprise clients to form closer relationships with their customers. Our investment team on the ground in Riyadh has followed Unifonic for some time and we have witnessed first-hand the company’s progress in establishing significant market leadership in the Kingdom of Saudi Arabia. We look forward to supporting the Unifonic team in scaling the platform across the Middle East and other emerging markets.”

A spokesperson for Sanabil Investments added: “Unifonic is poised to play a significant role in accelerating digital transformation initiatives for public and private enterprise in the Middle East. And so, we wanted to be a part of their journey, resulting in one of our largest investments in a high growth, high impact technology company in Saudi Arabia. We believe we can play a significant part in strengthening their strategic position and supporting their future international growth, while aligning with the country’s vision of fostering innovation.”

Less than three years after raising the largest Series A funding round in the Middle East at the time, Unifonic has quadrupled in size and now processes over 10 billion transactions on their platform, annually. Unifonic plans to continue this growth trajectory and will be accelerating product development and hiring in order to expand into new markets around the globe whilst bolstering its leading market share across the Middle East.

Ahmed Hamdan, founder and CEO at Unifonic highlighted; “At Unifonic our mission has always been to empower organisations to engage and communicate seamlessly with their customers. I couldn’t be prouder to see our solutions making such a positive impact and reaffirming that mission. This raise is an important milestone in our journey, it will allow us to scale our offerings and expand our reach to enable more organisations to connect with customers reliably and effectively. Our team is our anchor and together we aim to continue this journey and serve our clients in the best ways possible.”

Saudi's Unifonic raises $125 million Series B from Softbank and Sanabil

Saudi Arabia-based engagement platform Unifonic has raised a $125 million Series B round led by Softbank Vision Fund 2 and Sanabil.


The investment marks Softbank’s first direct investment in a Saudi-based startup and its second in the Middle East after Kitopi.

Founded in 2006 by Ahmed Hamdan and Hassan Hamdan, Unifonic’s technology integrates customer communication channels including text, voice, messaging and web into a single platform to enable companies to communicate directly with customers. 

The startup raised $21 million in its Series A round in 2018 and has since quadrupled in size, processing more than 10 billion transactions on its platform, annually. 

This latest round of investment will fund Unifonic product development and hiring in order to expand into new markets around the globe. 

Press release:

Unifonic, the Riyadh headquartered customer engagement platform, today announces its $125M Series B funding round, led by SoftBank Vision Fund 2 and Sanabil Investments. Unifonic’s solutions integrate customer communication channels including text, voice, messaging and web into a single platform to enable companies to create stronger customer relationships. 

Consumers expect brands, governments, banks and organisations to connect with them over a growing number of channels. As newer channels emerge, and user preferences change over time, organisations rely on Unifonic to maximise customer engagement and optimise communication returns on investment.

From SMS for online banking to WhatsApp vaccination requests, Unifonic empowers organisations to transform customer experience while allowing them to focus on core business activities without maintaining costly communication infrastructures.

The round sets a new Series B investment record for technology startups in the Middle East, strengthening Unifonic’s leadership and growth potential in emerging markets. It also marks SoftBank’s first direct investment in a Saudi-based company and further consolidates Sanabil’s ambitions to invest in high-growth, high-impact technology start-ups in the country.

Faisal Rehman, Managing Partner for SoftBank Investment Advisers, said; “Consumers and businesses are increasingly sophisticated in how they communicate digitally, but this has created fragmentation across multiple emerging channels. Unifonic’s technology manages this complexity into a single platform, enabling enterprise clients to form closer relationships with their customers. Our investment team on the ground in Riyadh has followed Unifonic for some time and we have witnessed first-hand the company’s progress in establishing significant market leadership in the Kingdom of Saudi Arabia. We look forward to supporting the Unifonic team in scaling the platform across the Middle East and other emerging markets.”

A spokesperson for Sanabil Investments added: “Unifonic is poised to play a significant role in accelerating digital transformation initiatives for public and private enterprise in the Middle East. And so, we wanted to be a part of their journey, resulting in one of our largest investments in a high growth, high impact technology company in Saudi Arabia. We believe we can play a significant part in strengthening their strategic position and supporting their future international growth, while aligning with the country’s vision of fostering innovation.”

Less than three years after raising the largest Series A funding round in the Middle East at the time, Unifonic has quadrupled in size and now processes over 10 billion transactions on their platform, annually. Unifonic plans to continue this growth trajectory and will be accelerating product development and hiring in order to expand into new markets around the globe whilst bolstering its leading market share across the Middle East.

Ahmed Hamdan, founder and CEO at Unifonic highlighted; “At Unifonic our mission has always been to empower organisations to engage and communicate seamlessly with their customers. I couldn’t be prouder to see our solutions making such a positive impact and reaffirming that mission. This raise is an important milestone in our journey, it will allow us to scale our offerings and expand our reach to enable more organisations to connect with customers reliably and effectively. Our team is our anchor and together we aim to continue this journey and serve our clients in the best ways possible.”

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We Invest in Startups in the Following Stages

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