Seed

Series B

Pre-Seed

Others

Series A

Africa

Rest of World

Europe

San Francisco

Mikael  Hajjar

Hisham Halbouny

Ogugua Osakwe

Ijeoma  Arum

Bernard Dalle

Emil Michael

If you're ready to take your business to the next level with P1 Ventures, we want to hear your pitch.

Investment in Startup

P1 Ventures

P1 Ventures specializes in early-stage industrial technology firms in Africa.

Nairobi

Grant

MarketForce

Fintech

Financial Services

MarketForce bridges the gap in retail distribution by delivering an end-to-end platform that enables consumer brands to deliver essential goods and digital financial services to retailers and consumers in Africa.

Cairo

MoneyFellows

MoneyFellows is a collaborative group lending and savings platform. MoneyFellows gives individuals access to interest free credit and better saving achievements, all fully powered by just their social network.

Yodawy

Healthcare

Yodawy is an online pharmacy marketplace and insurance benefits manager.

RelianceHMO

Insurance

Reliance Health

Money Fellows

Finance

Djamo

Workpay

Payment

An HR, Payroll and Benefits Platform for the most progressive organisations - like yours.

Simple. Compliant. Affordable.

Traction Apps

Verto

Chari

E-Commerce

Retail Technology

Retail

A one stop shop for traditional proximity stores allowing them to order any consumer goods they sell and get delivered for free while benefiting from financial services

Amenli

Insurance Technology

Amenli is a pioneering digital insurance brokerage in Egypt, dedicated to providing accessible insurance products that prioritize speed, convenience, and personalization.

OnePipe

Kotani Pay

Giza

Gameball

Software

Gameball helps online businesses win back their customers, through instant gamification and rewards management.

Eksab

Gaming

Gaming & E-Sports

MNZL

Root

Subsbase

IT & Communication

The first subscription management platform that caters to the MENA's subscription-based businesses.

Raenest

Baloon Assurance

Lami

Wallets

Tunis

Paymee

Paymee offers an online payment gateway that can be easily integrated in any website or mobile application.

Lengo

AI/IoT

Nkoloso

Agriculture

Africa’s retail payments, mostly cash-based, is expected to reach $2.1 trillion by 2025. Kenya’s MarketForce wants to digitize a large portion of them. Today, the B2B retail end-to-end distribution platform is announcing the close of its $2 million pre-Series A round.

The investors who took part in this round include existing ones — P1 Ventures and Y Combinator, and new ones like Launch Africa, V8 Capital, Future Africa, GreenHouse Capital, Rebel Fund, Remapped Ventures, and some unnamed angel investors.

MarketForce has raised a total of $2.5 million, which includes its $350,000 seed round last year and $150,000 check from Y Combinator as part of the accelerator’s Summer 2020 batch. 

Tesh Mbaabu and Mesongo Sibuti founded MarketForce in 2018. The founders wanted to solve the fragmentation issue they noticed among small retail shops and their distribution networks. In addition, these shops are often used as points for offering financial services to the everyday Kenyan. Thus, MarketForce’s play enables the optimized distribution of FMCG goods and financial services through this network of agents.

It was this business that got the startup into Y Combinator. But upon graduation, MarketForce decided to tests its hands on another product — RejaReja, a B2B e-commerce marketplace for merchants.

RejaReja was launched in December 2020. The platform helps informal retail merchants buy and sell FMCGs and digital financial services. With RejaReja, MarketForce joins a growing list of startups like TradeDepot and Sokowatch trying to revamp supply-chain markets for Africa’s informal retailers.

Kenya’s MarketForce raises $2M, plans to focus on its B2B retail marketplace RejaReja

Launched in 2018, MarketForce enables consumer brands to optimise how they deliver essential goods and services to retailers and consumers by bridging the information gap in last mile distribution, while maximising efficiency across the sales and distribution value chain. 

The startup’s platform leverages mobile devices by enabling field agents to record all customer interactions as they happen in the field, and then aggregates this data and presents it through live web dashboards.

Disrupt Africa reported in May that MarketForce had raised US$350,000 in seed funding to help it build upon its existing momentum and enhance its product to unlock new revenue streams, the funding coming from the ViKtoria Business Angels Network (VBAN), EchoVC Partners, P1 Ventures, and Ventures Platform.

Kenyan retail-tech startup MarketForce selected for Y Combinator, banks $150k

P1 Ventures

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P1 Ventures

Funding Deals, by Startup Growth Stage

Funding Deals, by Region

No. of Portfolio Companies

Total No. of Investments Globally, by Year

We Invest in Startups in the Following Stages

Statistics

Sectors we invest in

Top 6 sectors we invest in

Portfolio Companies or Investments

Executive Team Members

About

Legal

Social Media

Portfolio Companies
or Investments