Others

Series C

Series B

Pre-Seed

Series A

Seed

Series D

Debt Financing

Rest of World

Europe

Istanbul

Ali H. Karabey

Numan Numan

Dr. Maher Hakim

Cem Okay

If you're ready to take your business to the next level with 212, we want to hear your pitch.

Investment in Startup

212: Explore funding focus, portfolio highlights, and key industries. Exclusive insights at Lucidity Insights.

212 is committed to Emerging Europe and expanding the diaspora network by utilizing a robust presence in Istanbul, Doha, and San Francisco.

Series E

Insider

Analytics

Productivity Tools

Digital Marketing

AI/IoT

Insider is a Growth Management Platform (GMP) that helps digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue. They leverage real-time predictive segmentation powered by deep Artificial Intelligence and Machine Learning capabilities, GMP empowers marketers to deliver personalized journeys across the web, mobile web, mobile apps, and ad channels. Built on a unified data layer, GMP is easy to implement and simple to use, avoiding the need for complex integrations and dependency on IT teams. Insider simplifies the life of digital marketers and helps them drive growth for their brands, with zero marketing waste.

Dubai

Flow48

Fintech

Financial Services

Lending

Small and Medium Businesses

We are an innovative FinTech in the Gulf Region and South Africa, offering SME financing to enable growth by transforming future revenues into up-front capital under flexible terms. We believe your cash should Flow on your terms.

Marti

Transportation

Electric Vehicle

Mobile App

Founded in 2018, Marti is Türkiye’s mobility super app, offering multiple transportation services to its riders. Marti has launched a ride hailing service that matches riders with drivers traveling in the same direction and operates a large fleet of e-mopeds, e-bikes, and e-scooters. All of Marti’s offerings are serviced by proprietary software systems and IoT infrastructure.

iyzico

E-Commerce

Payment

iyzico is a payment receipt system management platform that offers ePayment solutions.

Chooch

The Hub21

EdTech

Fazla Gıda

Waste Management

HotelRunner

Hospitality

Flat4Day

Rental

Abu Dhabi

RemotePass

RemotePass is an all-in-one platform for companies to onboard, manage, pay, and retain remote workers in 150 countries

SOCRadar

Security

Evim.net

Home Decor

Trio Mobil

Metrobi

AppSamurai

Advertising

Wellbees

Doha

Meddy

Healthcare

Meddy is a doctor booking platform to help patients find the best doctors in Qatar and UAE.

OMMA

Marketing

Bolt Insight

Avatao

Solvoyo

IT & Communication

Mall IQ

Artboard Studio

Parcadeposu.com

Automotive

VizeraLabs

Furniture

Evercopy

123FormBuilder

SaaS

SmartMessage

Hemen kiralik

Hazinem.com

ArcadeMonk

Balerin.com

Beauty

Butigo

Turkey-founded and Singapore-based marketing platform Insider, has closed a $121 million Series D led by Qatar Investment Authority, with participation from Sequoia, Riverwood Capital, 212, Wamda, Esas Private Equity, and Endeavor Catalyst. The round was raised at a $1.22 billion valuation, making Insider the first woman-founded startup to achieve unicorn status in Turkey and the wider Middle East region. 
Insider is now the world’s ninth largest B2B Software as a Service (SaaS) unicorn. 
Founded in 2012 by Hande Cilingir, with co-founders Serhat Soyuerel (Chief Revenue Officer), Arda Koterin (Chief Customer Officer), Sinan Toktay (CTO), Okan Yedibela (VP of Engineering), and Muharrem Derinkök (Chief Product Officer), Insider is a platform for individualised, cross-channel experiences, enabling enterprise marketers to connect customer data across channels and systems, predict their future behaviour with an AI engine and orchestrate individualised experiences to customers.
Since its launch, Insider has expanded its global presence to 28 countries including in the US and Latin America markets and has partnered with some of the world’s biggest brands including McDonald’s, Unilever, L’Oreal and Adidas.
The additional capital will be used to fuel expansion, enhance the company’s core technology and scale local sales and marketing investments.

Wamda portfolio Insider achieves unicorn status after $121 million Series D round

Wamda Capital announced today a $2.2 million Series A investment in Insider, a smart digital platform for marketers to personalize, segment and predict customer behaviors.

Other investors included 212 and Dogan Group’s Oncu GSYO venture capital firms.

A homegrown company in Turkey, Insider is now a global company in reach and in portfolio. It serves international clients such as CNN, Toyota, GNC and AVIS, from offices in eight cities: London, Moscow, Singapore, Dubai, Warsaw, Istanbul, Kuala Lumpur, Jakarta and Milan.

The platform is made for marketers. It enables them to maximize the loyalty and growth of their customer base through enhanced personalization technologies and predictive segmentation. The technology also allows for the optimization of a marketer’s budget.

Wamda Capital invests $2.2M in Insider

212

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