The US Consumer Behavior Summary
Published date : 18 October 2023

The US Consumer Behavior Summary

62% of Americans surveyed still preferred an internal combustion engine (ICE) vehicle for their next car purchase.

Despite soaring gas prices and Americans saying the number one driver to switch to EVs one day might be the price of fuel, Americans still seem to love and prefer their gas and diesel powered cars and trucks. 20% are looking at hybrids, while only 8% are looking at plug-in hybrids, equal to the 8% looking at 100% battery powered EVs.

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