The German Consumer Behavior Summary

The automotive landscape in Germany reflects a diverse array of preferences among consumers, as revealed by recent surveys.

Surprisingly, 51% of respondents expressed a continued preference for traditional internal combustion engine (ICE) vehicles for their upcoming car purchases, highlighting the enduring popularity of conventional technologies.

What drives these choices becomes clearer as Lower fuel costs emerge as the primary purchase motivator, indicating a pragmatic approach among German consumers.

Notably, the second most influential factor is concern about climate change, underlining a heightened environmental consciousness.