The German Consumer Behavior Summary
19 October 2023•
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The automotive landscape in Germany reflects a diverse array of preferences among consumers, as revealed by recent surveys.
Surprisingly, 51% of respondents expressed a continued preference for traditional internal combustion engine (ICE) vehicles for their upcoming car purchases, highlighting the enduring popularity of conventional technologies.
What drives these choices becomes clearer as Lower fuel costs emerge as the primary purchase motivator, indicating a pragmatic approach among German consumers.
Notably, the second most influential factor is concern about climate change, underlining a heightened environmental consciousness.
Author
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We are a team of passionate Researchers, Data Junkies, and Story-Tellers that believe there is not enough quality business insights and compelling data analysis available in the marketplace, told in the formats users want. We want to give an insider's look into the industries, businesses and economies that are changing the world today, so our users can become inspired, empowered and equipped to run their businesses as best they can.
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