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MENA Digital Advertising Market in 2023-2032
The Middle East and North Africa (MENA) digital advertising market is projected to grow from $6.63 billion in 2023 to $44.8 billion by 2032, with a CAGR of 23.9%. This growth is driven by increasing mobile and internet penetration, advancements in AI and ML for ad targeting, and a surge in social media use. Key end-users include media, retail, and financial services, with significant growth in video advertising. Saudi Arabia and the UAE lead the market, leveraging high smartphone usage and robust digital infrastructure.
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