KLC is adamant that they don’t become franchisees of outside brands, though they have been asked by prominent international brands many times.
They insist on being the masterminds behind each new virtual restaurant concept, carefully assessing what’s available in the market, and addressing the gaps in consumer demands, one neighbourhood at a time – and developing menus that are developed to fill those gaps in the market.
When KLC’s Business Intelligence and Research (BIR) team uncovers gaps in the market for Mexican food or Breakfast foods, for example – designers in the KLC Studio quickly set-out to become the first to deliver these foods in the market.
Primed for Growth: Cloud Kitchens in the GCC
A look at the region’s role in a global industry that’s expected to be worth US$71.4 billion by 2027.
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