24 April 2026•
From a small Istanbul apartment to a global powerhouse, Hepsiburada’s journey is a testament to visionary endurance. Founded in 2000 by Hanzade Doğan Boyner selling computers, the company grew from humble retail roots into the beating heart of Turkish e-commerce. They didn't just scale; they focused deeply on human impact, famously empowering over 55,000 female entrepreneurs through their dedicated programs. Navigating the shift from desktop to mobile, securing a historic 2021 Nasdaq debut, and building a massive fintech ecosystem took relentless dedication. With Kaspi taking the reins in 2025, that initial apartment dream has permanently transformed the region's digital landscape.
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