From Apartment Startup to Turkey's E-Commerce Giant

From Apartment Startup to Turkey's E-Commerce Giant

24 April 2026

Infographic detailing key milestones of Hepsiburada from 2000 to 2025, highlighting significant achievements and expansions.

From a small Istanbul apartment to a global powerhouse, Hepsiburada’s journey is a testament to visionary endurance. Founded in 2000 by Hanzade Doğan Boyner selling computers, the company grew from humble retail roots into the beating heart of Turkish e-commerce. They didn't just scale; they focused deeply on human impact, famously empowering over 55,000 female entrepreneurs through their dedicated programs. Navigating the shift from desktop to mobile, securing a historic 2021 Nasdaq debut, and building a massive fintech ecosystem took relentless dedication. With Kaspi taking the reins in 2025, that initial apartment dream has permanently transformed the region's digital landscape.

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We are a team of passionate Researchers, Data Junkies, and Story-Tellers that believe there is not enough quality business insights and compelling data analysis available in the marketplace, told in the formats users want. We want to give an insider's look into the industries, businesses and economies that are changing the world today, so our users can become inspired, empowered and equipped to run their businesses as best they can.

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