Rare Earth Elements (REEs) are a group of 17 essential elements, pivotal in technology from electric vehicles to smartphones.
Four of these elements, crucial for making high-performance permanent magnets, dominate 90% of the market.
As the race for energy transition accelerates, the demand for REEs is projected to skyrocket — expected to increase 67-fold by 2050, at a 15% annual growth rate.
This surge highlights a critical challenge: responsibly leveraging these limited, valuable resources.
In the race towards technological innovation, embedding sustainability in the use and management of REEs is not just important—it's imperative.
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