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Chinese Consumer Behavior Summary
By Lucidity Insights Research Team 17 October 2023

Chinese Consumer Behavior Summary

This graph reveals fascinating insights into the preferences and choices of Chinese consumers in the rapidly growing electric vehicle (EV) market.

The data underscores the diverse landscape of options available to consumers, both in terms of vehicle types and propulsion technologies.

Although 45% of Chinese consumers still prefer traditional gasoline and diesel-powered vehicles, the shifting in the automotive landscape is evident as well.

This diversification in preferred engine types reflects a dynamic market that caters to various consumer needs and environmental considerations.

Furthermore, the reasons for purchasing EVs in China provide a glimpse into the changing priorities of consumers.