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Overweight Population Across GCC Markets vs World Average
In the last few decades, the global battle against obesity has become more daunting, with rates nearly tripling since 1975.
Saudi Arabia’s struggle is particularly pronounced, with a staggering 70% of its adult population grappling with weight issues, including over 20% facing obesity. This public health crisis is not just a matter of personal health but also a significant economic concern.
A 2022 PLOS Medicine report shed light on the direct healthcare costs linked to obesity in Saudi Arabia, which reached US $3.8 billion in 2019, marking 4.3% of the nation’s total healthcare expenditures.
Vision 2030’s ambitious targets to reduce obesity and diabetes prevalence highlight the urgent need for effective solutions.
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The Future of Food Delivery in Saudi Arabia
The KSA food delivery market, worth US $10 billion in 2023, is expected to hit $14.9 billion by 2028, with food-delivery startups playing a central role in driving that growth, capitalizing on shifting consumer needs. These startups snagged 45% of the $600 million raised by KSA's Foodtech sector, marking a transformative shift in dining experiences and highlighting their pivotal role in Saudi Arabia's evolving food landscape.
