SAUDIA’s Transformation to Become the Wings of Vision 2030

By Ashok Raman, 04 October 2022

Speak to any organization or company in Saudi Arabia, and they are more than aware of the Saudi Vision 2030. And then there are companies like SAUDIA (formerly, Saudi Arabian Airlines) that realize that the successful realization of Vision 2030, also requires a significant transformation of the company itself. SAUDIA has decided to embrace this challenge, and have spent much of the past few years developing an ambitious corporate strategy aimed at cementing its position as the enablers, or “The Wings of Vision 2030”.


The Vision 2030 has already made it clear what SAUDIA must be able to do. By 2030, SAUDIA and a handful of other local airlines, will have to facilitate 100 million visitors a year, encompassing both domestic travelers and international travelers to experience a part of Saudi Arabia t

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