Iraqi startup Midient raises $125k in pre-Seed funding from Flat6Labs to expand mobile loyalty program app

Flat6Labs, the MENA region's leading Seed and early-stage venture capital firm, today signed the investment contract through their Jordan Seed Programme with Midient, a startup based in Erbil, in the Kurdistan Region of Iraq working on loyalty management software to digitise loyalty programmes in the region. The investment, a total of $125,000 in pre-Seed funding, will be used to help Midient expand into the rest of Iraq and further develop the mobile application, such as enabling business owners to run offer campaigns inside the platforms alongside their loyalty programmes. In addition to the investment, the general manager of the Jordan office of Flat6Labs, Rasha Manna, will be joining Midient’s Board of Directors.

Founded in July 2021 by Ahmed Jamal and his three co-founders, Omer Sabah, Muhammed Yassein, an